The identity system for the hypothetical takeout Thai restaurant, the "Spicy Pepper Pot," uses simple lines and angles that can become complex collateral. This system comes with multiple alternate logos and patterns that can be used for packaging, signage, menus, and digital collateral. The identity features a warm color palette of bold reds and oranges and a custom typeface that creates a more unique aspect to the brand.
2024
Art Director: Scott Gladd