This hypothetical logo represents the Summer Olympic Games, imagined for Istanbul, Turkey, in the year 2048. The mandala within the numbers references traditional Turkish patterns and their unique artistic style. The colors were chosen to reflect Istanbul's historical wealth, as the city is known for its vibrant and saturated hues. I chose to incorporate these patterns and brighter colors to make the logo feel more connected to the country hosting the games.
2024
Art Director: Scott Gladd