The BAP logo is a personal and expressive brand mark built from my initials, a nickname I've had since third grade. As a graphic designer, I wanted the logo to reflect my creativity, versatility, and attention to detail.
I chose a vibrant orange and a rich blue—two of my favorite colors to work with—as the foundation of the color palette. These colors not only contrast well, but also bring energy and versatility to the design. The logo was created with flexibility in mind, allowing for color reversals and seamless integration across various mediums and backgrounds.
The letterforms are built from a blend of carefully selected typefaces that work together to create a bold, cohesive wordmark. Behind the logo, I incorporated a hand-drawn pattern, adding an organic, artistic touch that makes the identity feel uniquely mine.
This logo is more than a name—it’s a visual signature that represents my personality, process, and passion for design.